Friends, Romans, Country Fans, I come not to praise Jason Russell…nor to bury him as it would seem he’s doing a bang up job of that himself. But I figured with all this adoopla going on about Kony2012 and The Invisible Children and Jason Russell in general, it couldn’t hurt to stick my big fat head in.
For what it’s worth, I watched the movie. I cried when Jacob talked about wanting to die and then broke down when talking about seeing his brother again in Heaven. After it was over, I clicked the website and was fully intent on purchasing a nifty bracelet only to find they were all sold out. So instead I clicked over to Facebook and read some posts from my more liberal amigos who almost across the board, to a person, have decided to shit all over Kony2012. Why? I didn’t get it? Isn’t this PRECISELY the kind of thing that you would normally get behind? Aren’t you all the people who usually scream at the top of your lungs, “why are we only worried about policing the world when there’s oil at stake…when…sniff sniff…there are plenty of other monsters out there!” Well, isn’t this one of those other monsters? Even Angelina Jolie with her smug Angelina Jolie face said that those (like her) in the international community have long hated Kony and that it was good to see young people “raising up as well.” So what gives, Libs?
So with a resounding “to the inter-web” I did some searching and found that there is a weeeee bit o’ controversy about this film. Blog after blog have put forth mucho criticism about the film that basically, in my view, boils down to the following:
· The film makers are self-aggrandizing douchebags
· They have taken liberty with the facts and oversimplified a very complex situation
· The organization makes a shit-ton of money—some of which it uses to help, most of which it keeps
And it really does seem that these are correct statements…especially the douchebag part.
But I also think the critics are missing the point. Because Kony2012 is not a movie. It is not a documentary or a call for action. It’s not a world saver nor is it a charitable institution.
Kony2012 is a marketing juggernaut. And as such it is a resounding success. And you should bow down.
And really, what did you expect? In depth analysis carefully plotted and presented with a deft yet soft empathetic touch by idealistic and generous souls yearning only to spread a message of hope and peace with no thought as to personal gain or credit? A discussion of options that we can then take to our own families and friends and engage in spirited intelligent debate and come to a consensus and then decide the best way to act?
This is America, people. We choose our artists on fucking game shows. Does this not represent the best of what we have to offer?
We are a disposable culture and it ain’t about what’s right…it’s about what’s right this minute. And you know it and I know it and the American People know it.
We HAVE to be spoon fed over-simplified sound bites with musical cues to inform us the requisite emotional response to spew or not only are we not gonna get it…we aren’t gonna WATCH it! And we certainly ain’t gonna care it about it unless you tell us to. Is it the film’s fault that after watching, nobody bothered to investigate further?
And for the record, Kony2012 does exactly what it says it’s going to do: It makes Joseph Kony famous. You weren’t talking about him before…and be honest, you didn’t know who he was before…no you didn’t…no you didn’t…no. you. didn’t. Yes, it’s disingenuous for them to allow you to presume that 100% of your money goes to support the children…but…once again, and I don’t want to sound like a cynic here, but what charity does that? And to repeat: the goal is to make Kony famous (mission accomplished). But mostly, if we are honest here, the goal is to make Jason Russell famous.
Which leads us to…
YES. They are self-aggrandizing douchebags. The movie reeks as Jason Russell’s audition reel…perhaps he fancies himself the next Michael Moore (self-aggrandizing douchebag), Morgan Spurlock (self-aggrandizing douchebag) or Werner Herzog (their King) and if that’s the case, he’s in pretty good company. What’s wrong with self-aggrandizing? As an artist, you kinda have self-aggrandize…I wish I could find a bigger platform and I’d flipping aggrandize all over the place…there certainly ain’t no one else lining up to aggrandize me.
And I once again bring us back to: all that stuff on the website is sold out. The film is a success. People are talking about Kony. Instead of shitting all over the poor Invisible Children, why don’t you grab a camera and (as my hero, Lloyd Kaufman is apt to say) make your own damn movie. Be your own douchebag.
Betcha won’t.
Why? Because it’s hard to create something. Much easier to kick something down. So maybe the Douchebags ain't the only douchebags...just sayin'